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Pioneers in Bioactive Innovation
10 years of research and collaborations with Shiseido researchers, universities, and laboratories.
Because skin is a complex organism, we matched that complexity with what it needs. We developed a unique process to obtain transformative and long-term results on your skin.
Our patent-pending extraction uses fresh, whole plants to deliver 139 synergistic molecules in one potent concentrate called the Pure 3otany™ Extract. Highly concentrated in all our products, it is clinically proven to help revive skin and act on primary causes of premature aging for smoother, more radiant, younger-looking skin.
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Proven results for your skin
We've studied over 400 proteins to prove that our Pure 3otany™ Extract* revives skin by acting on the causes of premature skin ageing:
>Regenerates and synthesises what is beneficial to the skin to maintain its youthful appearance.
Centella: +28% cell renewal and collagen synthesis to improve firmness and wrinkles.
>Neutralises what is bad, such as stress factors, to limit accelerated ageing.
Tulsi: +31% defence against oxidative stress for even skin tone and natural radiance
>Protects the skin against future damage to stay one step ahead of ageing.
Coleus: +35% cellular protection to strengthen the skin barrier
*Ex vivo test. Proteomic analysis.
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Nature powered by artificial intelligence
At the heart of our Pure 3otany™ Extract is a trinity of high-performance botanicals with long-established benefits for skin and health. All three plants are known adaptogens, meaning they help the skin adapt and thrive by activating its own biological responses at a molecular level.
Coleus for protection, Centella for regeneration and Tulsi for relaxation. The plants are grown in ideal conditions on our vertical farm using artificial intelligence, harvested by hand at the right time and used from root to leaf, because we believe that the sum is always greater than the parts.
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Our Extraction method
The botanicals in our Pure 3otany™ Extract are cold-ground and undergo a proprietary extraction process that respects the integrity of the plant, extracting the maximum amount of potent molecules. Our active concentrations far exceed anything currently available in the skincare category, with our serums boasting a potent 55% concentration of Pure 3otany™ Extract. What's more, we combine unique proportions of our three botanicals - Centella, Coleus and Tulsi - tailoring their benefits to the skin's needs. You can find the specific ratio by looking for the code on the packaging.
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Active ingredients
Our patent-pending, bio-efficient* Pure 3otany™ Extract is combined with renowned active ingredients to multiply the skin's benefits. From hyaluronic acid and peptides to almond milk and lavender extract, we source all our ingredients as locally as possible and ensure they are clinically tested in our formulas to deliver optimal results for your skin.
*Activation of the skin's biological functions
