The Story Of Ulé
About us
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Who we are
We are a modern wellness brand rooted in progressive beauty through the natural world.
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Our story
Ulé is the vision of long-time beauty industry expert, Lindsay Azpitarte. Currently employed at Shiseido, and after more than 20 years in the industry, she realized that she shared the unfulfilled expectations of consumers who were looking for products that took a more conscious approach to high-performance products. To help create her vision, Lindsay has assembled a team of cosmetic experts and forward-thinking innovators , that share her passion to move beauty positively forward. while leaning on the Shiseido Group, for their extensive knowledge on R&D and product performance
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What drives us
Our values
NURTURE
We believe in the living abundance of nature for heightened wellness.
ELATE
We believe beauty should be a moment of joy, wellbeing and harmony.
SHARE
We believe that progress is achieved through connection and optimism for the future.
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Our Mission
We believe in progress with purpose and use modern botany science to cultivate the freshest, most pure plants for resilient skin. The result is a way of beauty that allows us to be both environmentally conscious and eager to live life to the fullest.
Our Formulas
Crafted With Purpose
Each formula is crafted with a minimalist spirit and starts with a plant concentrate as a base—which makes them fundamentally active, not just activated. The ingredients act in harmony with each other and have been measured in precise proportions to complement each other in the most reasoned way possible. Pure, clean, and highly concentrated with a minimum of 96% coming from natural origins.
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our philosophy
It’s in
our Nature
We believe that life should be enjoyed, and our mission is to create a sustainable way of beauty that allows us to celebrate the nature around us—as well as the one within. Learn more about our philosophy and our greener optimism for the future.
Shop our favorites
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Je suis Chill
Fortifying CBD Moisturizer
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Oh la Plump
Quenching Serum
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Joie de Youth
Vitalizing Serum
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Le beau Reset
Balancing Floral Mist
