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The Story Of Ulé

About us

Who we are

We are a modern wellness brand rooted in progressive beauty through the natural world.

our story

Our story

Ulé is the vision of long-time beauty industry expert, Lindsay Azpitarte. Currently employed at Shiseido, and after more than 20 years in the industry, she realized that she shared the unfulfilled expectations of consumers who were looking for products that took a more conscious approach to high-performance products. To help create her vision, Lindsay has assembled a team of cosmetic experts and forward-thinking innovators , that share her passion to move beauty positively forward. while leaning on the Shiseido Group, for their extensive knowledge on R&D and product performance

What drives us

Our values


We believe in the living abundance of nature for heightened wellness.


We believe beauty should be a moment of joy, wellbeing and harmony.


We believe that progress is achieved through connection and optimism for the future.

Our Mission

We believe in progress with purpose and use modern botany science to cultivate the freshest, most pure plants for resilient skin. The result is a way of beauty that allows us to be both environmentally conscious and eager to live life to the fullest.

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Our Formulas

Crafted With Purpose

Each formula is crafted with a minimalist spirit and starts with a plant concentrate as a base—which makes them fundamentally active, not just activated. The ingredients act in harmony with each other and have been measured in precise proportions to complement each other in the most reasoned way possible. Pure, clean, and highly concentrated with a minimum of 96% coming from natural origins.

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our philosophy

It’s in

our Nature

We believe that life should be enjoyed, and our mission is to create a sustainable way of beauty that allows us to celebrate the nature around us—as well as the one within. Learn more about our philosophy and our greener optimism for the future.

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Shop our favorites

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Je suis Chill

Fortifying CBD Moisturizer

From €35
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Oh la Plump

Quenching Serum

From €42
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Joie de Youth

Vitalizing Serum

From €48
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Le beau Reset

Balancing Floral Mist

From €30
Free samplesOn every order
Free shippingOver 100€
Free beauty bagOver 150€