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Our Story
A few words from Lindsay
After 20+ years in the beauty industry in product development, testing new products on my skin every day, I felt that it was not good for my skin to mix so many chemical products. I was looking for something natural, sensorial and thoroughly revitalizing.
Inspired by nature's innate, adaptive ability, and with the help of Shiseido R&D, I assembled a team of experts and forward-thinking innovators, including a nutrionist and a botanist, to formulate the perfect compound of botanicals powered by science to deliver optimal efficacy in a streamlined routine. A team that also shared my ambition to move beauty forward by taking a more conscious approach from ingredient function, to environmental impact.
My hope is to inspire a new vision for beauty, focused on innovation and performance, that allows everyone to feel good in their skin, without guilt—we call it joie de vivre.
With care,
Lindsay
Consciously Clean
We never compromise on being consciously clean. Every product is created with love and purpose so both you and your skin can enjoy a moment of "joie" (French for 'joy'). Backed by Shiseido R&D, each of our formulas contains the essential ingredients in the right concentrations to act together with our Pure 3otany™ Extract for clinically proven results.
- Min. 96% of Natural Origin Ingredients (ISO 16128)
- We exclude 2X more than the industry average : No Parabens, Phthalates, Sulfates, 100% natural fragrances (no essential oils)
- 100% traceable ingredients for maximum quality
- Vegan & Cruelty Free
- Tested under dermatological control, Adapted for sensitive skin
- WE SOURCE LOCAL FOR QUALITY AND IMPROVED FOOTPRINT: WE ARE PROUDLY CERTIFIED "FRENCH ORIGIN GUARANTEED"
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Eco-design packaging
We create packaging with a reduced use of plastic and only recycled or recyclable materials to minimize our environmental impact. All our components are sourced in Europe and assembled in France.
* Our lids are made with bio-sourced materials called Sulapac™, composed from wood chips and plant-based binders.
* Our containers are made of recycled and drawn glass, making them ultra-light.
* The lacquer used is eco-responsible so it does not release polluting particles and increases resistance to shocks.
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